What is Corporate Social Responsibility (CSR)?
Corporate responsibility is sometimes known as corporate social responsibility. It is defined as the responsibility of an organisation for the impacts of its decisions on society and the environment above and beyond its legal obligations, through transparent and ethical behaviour (www.gov.uk)
How can this benefit small businesses?
As a small business, there never seems to be enough hours in the day. One of the key things, when I started my own business, was to be able to give something back, and it doesn’t always have to be money.
It was just over 7 months when I started my business but I was already helping ‘The Countess Mountbatten Hospice’ with the events that they run. I will let you on a secret that all small businesses should find out about. Giving back is amazing not only is it great for networking and helping a good cause.
For example, on the 17th March 2016, I am sponsoring a horse race at the upcoming “Property Mile Handicap’. I am advertising my business and also giving money to a great cause. I will be helping at the event and be networking with a group of potential clients and last but not least having a lot of fun!
This is not the first race I have sponsored and I managed to get 2 new clients which covered the cost of my initial investment three times over. At the end of the day, people buy from people and what better way to get to know someone.
Don’t get me wrong it is not all volunteering is glamorous I have:
- parked cars at the Hospice on a freezing November night for firework night
- made up 1000 lanyards with other volunteers for the Guinness World Record attempts
- sorted through clothes before a Swishing event, and yes I said Swishing
At every event, there is a different group of people that you talk to about the Hospice and where the money raised will be going.